Πέμπτη, 23 Σεπτεμβρίου 2010

Μόναχο :Image campaign

Παρουσίαση της Image campaign της πόλης του Μονάχου στη συνάντηση της Βαλένθια 16-17  Σεπτεμβρίου της ομάδας εργασίας Branding Management & City Attractiveness”

Starting Situation
  • More than a half of the world population lives in cities, in 40 years this share will have increased to approx. 70%
  • Challenges: Globalization, climate change, social solidarity
  • Being an international, sustainable city united in solidarity, Munich actively participates in a number of projects
  • Munich is one of the European Ambassador Cities (Oct. 2009 -Oct. 2010)
  • 2nd Ecumenical Kirchentag in Munich (12.-16. May 2010) Application for the Olympic Winter Games 2018
What it means to be...
International
  • Active participation in world affairs
  • Cooperation and partnerships for a common future
Sustainable
  • Preserving quality of life
  • Combining environmentalism and business
  • Meeting the needs of the citizens

United in Solidarity
• Responsibility for the citizens as well as for people all over the world


Objectives
  • Munich is a city
  • considering sustainability a top priority acting and reacting internationally
  • showing solidarity: through donations and initiatives as well as through projects and partnerships for development
  • leading the way to one-world-thinking
  • supporting all those committed to creating a fairer world
  • involved in international campaigns

Target Groups
  • Citizens of Munich: One World activists and people yet to be activated - particularly adolescents and young adults, migrants
  • Visitors of the Ecumenical Kirchentag
  • Local and supra-local experts and representatives of the organizations concerned (NGOs, EU, UN)
  • European municipalities, mainly metropolises (through a UN
  • campaign)
Advertising in Munich, Leipzig, Hamburg and Frankfurt/Main
  • Advertising in public places (large-scale posters, bridge-banner ads, advertising columns, etc.)
  • Publications (SZ, SZ-magazine, tz, AZ, Merkur, Bild, SWM intern,etc.)
  • Direct advertising for the campaign days in the Munich City Hall (information desk, banner ads, large-scale posters, flyers etc.)
  • Leaflets
  • Internet
  • Give-Aways (pin wheels, New-Friends books, tattoos) Edgarcards

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