Starting Situation
- More than a half of the world population lives in cities, in 40 years this share will have increased to approx. 70%
- Challenges: Globalization, climate change, social solidarity
- Being an international, sustainable city united in solidarity, Munich actively participates in a number of projects
- Munich is one of the European Ambassador Cities (Oct. 2009 -Oct. 2010)
- 2nd Ecumenical Kirchentag in Munich (12.-16. May 2010) Application for the Olympic Winter Games 2018
International
- Active participation in world affairs
- Cooperation and partnerships for a common future
- Preserving quality of life
- Combining environmentalism and business
- Meeting the needs of the citizens
United in Solidarity
• Responsibility for the citizens as well as for people all over the world
Objectives
- Munich is a city
- considering sustainability a top priority acting and reacting internationally
- showing solidarity: through donations and initiatives as well as through projects and partnerships for development
- leading the way to one-world-thinking
- supporting all those committed to creating a fairer world
- involved in international campaigns
Target Groups
- Citizens of Munich: One World activists and people yet to be activated - particularly adolescents and young adults, migrants
- Visitors of the Ecumenical Kirchentag
- Local and supra-local experts and representatives of the organizations concerned (NGOs, EU, UN)
- European municipalities, mainly metropolises (through a UN
- campaign)
- Advertising in public places (large-scale posters, bridge-banner ads, advertising columns, etc.)
- Publications (SZ, SZ-magazine, tz, AZ, Merkur, Bild, SWM intern,etc.)
- Direct advertising for the campaign days in the Munich City Hall (information desk, banner ads, large-scale posters, flyers etc.)
- Leaflets
- Internet
- Give-Aways (pin wheels, New-Friends books, tattoos) Edgarcards
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