Μπογκοτά : Συνέδριο για το branding των πόλεων με τίτλο, The search for place identity

Το ενδιαφέρον θέμα της αναζήτησης της ταυτότητας ενός τόπου θα συζητηθεί στη πόλη της Bogota τον Ιανουάριο 2010.

Έπειτα από την επιτυχία του 1ου Διεθνούς Συνεδρίου Place Branding στο Βερολίνο το 2008,
οι οργανωτές επιθυμούν να προχωρήσουν ένα βήμα πιο κοντά στη δημιουργία 'κοινής γλώσσας' ανάμεσα στις διάφορες απόψεις που κατατίθενται.

Το συνέδριο στοχεύει στον εμπλουτισμό του διαλόγου μεταξύ Ακαδημαικών, Επαγγελματιών και Εκπροσώπων πόλεων οι οποίοι συχνά προσεγγίζουν παρόμοια θέματα από διαφορετική γωνία. Υιοθετεί με σαφήνεια μία διεπιστημονική και διεθνή προοπτική που στοχεύει να επιληφθεί του θέματος σε όλη του την πολυπλοκότητα.

2nd International Place Branding Conference

Branding Cities: The search for place identity,20th - 22nd January 2011, Bogotá Colombia

Following the succes of the 1st Internatinal Place Branding Conference in Berlin in 2008, we will move one step closer to developing a ‘common language’ among the different disciplines involved. The conference aims at enriching the dialogue between academics, practitioners and city representatives who often approach very similar issues from different angles. It explicitly adopts an interdisciplinary and international perspective aiming to address the theme in its full complexity.

Contributions

Contributions by scholars, researchers, doctoral students, practitioners, consultants and local/regional authorities are invited that address the general conference theme in divergent places, at different scales and in varied contexts. Empirical work and case studies that can offer new insights and best practice guidance are particularly encouraged. Contributions will preferably (but not exclusively) focus on one or more of the following conference sub-themes:

• Theoretical disambiguation of place branding/marketing
• Conceptualization of place identity
• Involving local communities in place branding/marketing
• The use of culture in place branding/marketing
• Branding the creative city
• Place branding/marketing as a tool of urban and regional development
• Experiencial Place Branding
• Place Branding through storytelling
• Place branding and management of tourism destinations
• International networks and place branding

Abstract Submission

Abstracts of no less than 250 and no more than 400 words should be sent as email attachments to: conference@inpolis.de , until 30th June 2010. Abstracts should clearly state the purpose and conclusions of the work to be described in the full paper and outline the relation of the paper to the conference theme and sub-themes. Abstracts should be written in English.

Timetable

Deadline for abstract submission: 30th June 2010
Notification of acceptance: 15th July 2010
Early registration starts: 16th July 2010
Early registration ends: 31st August 2010
Late registration starts: 1st September 2010
Full paper submission: 30th November 2010

Conference Information

The conference will be held in the city of Bogotá, Colombia between Thursday 20th January and Saturday 22nd January 2011. The conference programme will include keynote lectures, paper sessions and panel discussions. Delegates will have the opportunity to follow a technical tour of various interesting sites in the city demonstrating a range of relevant issues. A social programme will also be devised to foster interaction and networking opportunities.

Conference Organizer

in:polis|urbanism
Conference Partners
Georg Simmel Center for Metropolitan Studies, Humboldt University Berlin
Cámara de Comercio de Bogotá (CCB)

Conference Secretariat
in:projectis|project management
email: conference@inpolis.com

Conference Fees
The fees will be communicated in the 1st call for papers at the beginning of May 1010.